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The Mayor’s Beautification Committee was established in 1964 to
enhance the overall quality of life for Milwaukee residents. It was composed
of 100 women volunteers, ages 20 to 84, whose goal was to enhance and
preserve the natural beauty of Milwaukee.
The committee members completed special tasks assigned by the Mayor and
Common Council members. They developed programs for neighborhoods and
public green spaces throughout the city along with encouraging people
to be environmentally aware.
In 1990, the committee received the Gold Leaf Award from the Wisconsin
Arborists Association. Other local and national honors came from a variety
of organizations such as Keep America Beautiful (link to the resources
section) and the International Society of Arboriculture (link to resources)
for the committee’s Arbor Day education programs.
Guided by a Chairman, Executive Committee, Sub-committee chairpersons,
and general membership, the committee’s activities became a model
for other cities across the country, once ranked among the ten best cities.
Projects associated with the committee were Arbor Day Celebration, Planting
& Education Program, Urban Planting, Summerfest Planting, Mayor’s
Landscape Awards, and People’s Holiday Trees.
Flowers were planted annually at Urban Park, City Hall, the Pabst Theater,
and in several in-ground containers at Milwaukee’s convention center.
In 1990, more than1200 volunteers from areas schools planted 100,000 flowers
on the Summerfest Festival grounds in a single day.
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